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<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://badgerofhonor.com/shawn-eichorst-delivers-passionate-message-on-plans-to-help-wisconsin-luke-fickell</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>Shawn Eichorst delivers passionate message on plans to help Wisconsin, Luke Fickell</news:title><news:keywords>Shawn Eichorst,Luke Fickell,Wisconsin,Nebraska,football,Texas</news:keywords><news:publication_date>2026-07-02T17:30:33Z</news:publication_date></news:news><lastmod>2026-07-02T17:30:33Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_6370,h_3583,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwhwmgmgmmkgqw4aw7.jpg</image:loc><image:title>Sep 20, 2025; Madison, Wisconsin, USA;  Wisconsin Badgers head coach Luke Fickell looks on during warm-ups prior to the game against the Maryland Terrapins at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images</image:title></image:image></url><url><loc>https://badgerofhonor.com/3-non-football-priorities-the-new-ad-shawn-eichorst-has-to-prioritize-for-wisconsin</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>3 Non-football priorities the new AD Shawn Eichorst has to prioritize for Wisconsin</news:title><news:keywords>Shawn Eichorst,Greg Gard,Eichorst,Wisconsin,McIntosh,Badger</news:keywords><news:publication_date>2026-07-02T13:00:05Z</news:publication_date></news:news><lastmod>2026-07-02T13:00:05Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_2340,h_1316,x_0,y_127/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwgm71xam9se0cjmmk.jpg</image:loc><image:title>Mar 5, 2017; Lincoln, NE, USA; Nebraska Cornhuskers athletic director Shawn Eichorst talks to head coach Tim Miles prior o the game against the Michigan Wolverines in the first half at Pinnacle Bank Arena. Mandatory Credit: Bruce Thorson-USA TODAY Sports</image:title></image:image></url><url><loc>https://badgerofhonor.com/kam-jones-slams-culver-s-and-wisconsin-fans-think-karma-struck-immediately</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>Kam Jones slams Culver’s, and Wisconsin fans think karma struck immediately</news:title><news:keywords>Wisconsin Badgers,wisconsin football,Badgers,Wisconsin,Kam Jones,Culver&#39;s,Marquette</news:keywords><news:publication_date>2026-07-02T05:12:42Z</news:publication_date></news:news><lastmod>2026-07-02T05:12:42Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_3407,h_1916,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwe37ds2g5x6rgxcpv.jpg</image:loc><image:title>Marquette guard Kam Jones (1) watches his shot miss during the second half of their game Wednesday, December 6, 2023 at Fiserv Forum in Milwaukee, Wisconsin. Marquette beat Texas 86-65.</image:title></image:image></url><url><loc>https://badgerofhonor.com/wisconsin-s-press-release-revealed-the-real-priority-behind-the-shawn-eichorst-hire</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>Wisconsin’s press release revealed the real priority behind the Shawn Eichorst hire</news:title><news:keywords>Shawn Eichorst,Wisconsin Badgers,Badgers,Nebraska,McIntosh,Eichorst,Wisconsin</news:keywords><news:publication_date>2026-07-01T22:30:00Z</news:publication_date></news:news><lastmod>2026-07-01T22:30:00Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_2637,h_1483,x_0,y_387/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwfv25gpwm2j0g1fv4.jpg</image:loc><image:title>Mar 5, 2017; Lincoln, NE, USA; Nebraska Cornhuskers athletic director Shawn Eichorst hugs head coach Tim Miles prior to the game against the Michigan Wolverines in the first half at Pinnacle Bank Arena. 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Mandatory Credit: Bruce Thorson-USA TODAY Sports</image:title></image:image></url><url><loc>https://badgerofhonor.com/jj-watt-shares-strong-opinion-about-the-culver-s-patch-on-wisconsin-jerseys</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>JJ Watt shares strong opinion about the Culver&#39;s patch on Wisconsin jerseys</news:title><news:keywords>JJ Watt,wisconsin football,Wisconsin Athletics,Wisconsin,Badger,Culver&#39;s</news:keywords><news:publication_date>2026-07-01T12:40:00Z</news:publication_date></news:news><lastmod>2026-07-01T12:40:00Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_4896,h_2754,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwe31sw92zwen59qnz.jpg</image:loc><image:title>Jun 14, 2016; Houston, TX, USA; Houston Texans defensive end J.J. Watt (99) smiles as he answers question from the media following minicamp at NRG Stadium. Mandatory Credit: Erik Williams-USA TODAY Sports</image:title></image:image></url><url><loc>https://badgerofhonor.com/these-3-positives-of-the-potential-shawn-eichorst-hire-outweighs-any-negatives</loc><news:news><news:publication><news:name>Badger of Honor</news:name><news:language>en</news:language></news:publication><news:title>These 3 positives of the potential Shawn Eichorst hire outweighs any negatives </news:title><news:keywords>Wisconsin Badgers,Shawn Eichorst,Athletic Director,College Sports,Barry Alvarez </news:keywords><news:publication_date>2026-06-30T18:38:09Z</news:publication_date></news:news><lastmod>2026-06-30T18:40:13Z</lastmod><image:image><image:loc>https://images2.minutemediacdn.com/image/upload/c_crop,w_3713,h_2088,x_0,y_0/c_fill,w_2880,ar_16:9,f_auto,q_auto,g_auto/images/ReutersImages/mmsport/146/01kwcx9mwtm9kr4mvkzk.jpg</image:loc><image:title>Mar 5, 2017; Lincoln, NE, USA; Nebraska Cornhuskers head coach Tim Miles and athletic director Shawn Eichorst  walk on the court prior o the game against the Michigan Wolverines in the first half at Pinnacle Bank Arena. 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