Barstool Sports gives damning criticism of Luke Fickell’s Wisconsin tenure

Another day, another huge brand ripping apart the disaster that Luke Fickell has struck in Wisconsin. In a hot-seat social media post, Barstool Sports personalities Brandon Walker and Connor Knapp can't believe that Fickell may not be fired. "He ripped the whole identity out of Wisconsin football." They lamented and fumed about a bunch of coaches, but Fickell got his share.

Luke Fickell tried to change Wisconsin for the better but instead ruined it

Related: Big Cat begs and pleads for Wisconsin administration to fix this broken football team

The two sat on a couch and let coaches flash before them on a screen, and each one they couldn't believe wasn't fired. It started with Mike Norvell and then ran through Brian Kelly, Luke Fickell, Hugh Freeze, and Bill Belichick. They had the strongest words for Freeze and Fickell, and it wasn't even close.

For Fickell, it started with Walker saying, "Oh yeah, gotta be fired." Knapp replied with, "But it sounds like he might not be." Walker couldn't believe it, "That's crazy, he ripped the whole identity out of Wisconsin football. It was fat guys and running backs! Fat guys and running backs, and now it's nothing!" Knapp agreed, "Nobody knows."

That's the reality of Wisconsin football: nobody knows what the Badgers are now. It's not just that the national media is not aware of the identity under Luke Fickell; there actually isn't one. And when there isn't an identity, what happens is a culture and a team that flounders. They don't know who they are, what they are trying to be, or where they are trying to go.

These two Barstool personalities hit the nail on the head. Fickell has ruined Wisconsin football, and it will take a long time to rebuild it. And yet, the first step is removing the problem and starting over. Yet, it doesn't seem like that will happen. Chris McIntosh is fully bought into his sunk-cost fallacy.