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Jul 28, 2026; Chicago, IL, USA; Wisconsin Football head coach Luke Fickell speaks during Media Days at Hilton Chicago. Mandatory Credit: Kamil Krzaczynski-Imagn Images

Wisconsin fans have changed their tune on Luke Fickell

Owen Jury

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4:59 PM CDT

Luke Fickell's repeated message points to a major culture change at Wisconsin

Mark Knight

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11:23 AM CDT

Luke Fickell makes it clear that Wisconsin has Notre Dame circled on the calendar

Mark Knight

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9:35 AM CDT

Luke Fickell landed Brock Barrows, but another coach may have been the biggest reason

Mark Knight

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Jul 28, 2026

Dec 30, 2025; Nashville, TN, USA; Illinois Fighting Illini head coach Bret Bielema calls time out against the Tennessee Volunteers during the second half at Nissan Stadium. Mandatory Credit: Steve Roberts-Imagn Images

Bret Bielema's viral SEC comments included Wisconsin, Barry Alvarez, and a Big Ten gripe

Mark Knight

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Jul 28, 2026

Wisconsin football coach Luke Fickell speaks to reporters after the first spring practice Thursday, March 19, 2026 at the McClain Center in Madison.

Luke Fickell's Wisconsin QB comments could lead to a domino effect to save his job

Owen Jury

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Jul 28, 2026

Jul 23, 2025; Las Vegas, NV, USA; Wisconsin head coach Luke Fickell speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images

Luke Fickell describes daunting recruiting reality Wisconsin no longer has to face

Mark Knight

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Jul 28, 2026

Nov 8, 2025; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell during the game against the Washington Huskies at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images

Luke Fickell's Big Ten Media Days comments give Wisconsin fans new hope

Owen Jury

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Jul 28, 2026

Oregon inside linebacker Bryce Boettcher wrangles Wisconsin running back Gideon Ituka as the Oregon Ducks host the Wisconsin Badgers on Oct. 25, 2025, at Autzen Stadium in Eugene, Oregon.

Wisconsin dealt with deflating Gideon Ituka injury news right before fall camp

Mark Knight

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Jul 28, 2026

Nov 29, 2025; Minneapolis, Minnesota, USA; Wisconsin Badgers head coach Luke Fickell looks on during the first half against the Minnesota Golden Gophers at Huntington Bank Stadium. Mandatory Credit: Matt Krohn-Imagn Images

Wisconsin's wild reported roster cost leaves no excuses for Luke Fickell to save job

Owen Jury

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Jul 28, 2026

Jan 8, 2024; Houston, TX, USA; Dubs (left) the Washington Huskies live mascot looks at the Hank the Huskies mascot before the Huskies played against the Michigan Wolverines n the 2024 College Football Playoff national championship game at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports

The Big Ten has only 2 'live' mascots and it's thanks to the Pac-12

Mark Knight

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Jul 28, 2026

Nov 29, 2025; Minneapolis, Minnesota, USA; Wisconsin Badgers head coach Luke Fickell looks on during the first half against the Minnesota Golden Gophers at Huntington Bank Stadium. Mandatory Credit: Matt Krohn-Imagn Images

New Luke Fickell report on refusing to quit should win back Wisconsin doubters

Mark Knight

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Jul 27, 2026

Wisconsin head coach Luke Fickell is shown during spring football practice Tuesday, April 21, 2026 at Camp Randall Stadium in Madison, Wisconsin.

Wisconsin quietly brought back a position fans haven't seen under Luke Fickell

Mark Knight

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Jul 27, 2026

Nov 29, 2025; Minneapolis, Minnesota, USA; Wisconsin Badgers head coach Luke Fickell reacts during the first half against the Minnesota Golden Gophers at Huntington Bank Stadium. Mandatory Credit: Matt Krohn-Imagn Images

The biggest thing everyone is missing about Wisconsin's low Big Ten Media ranking

Mark Knight

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Jul 27, 2026

Bucky Badger listens to people sing “Happy Birthday” is recognition the University if Wisconsin mascot’s 85th birthday Saturday, September 27, 2025 at Memorial Union Terrace in Madison, Wisconsin.Mark Hoffman/Milwaukee Journal Sentinel

Ranking every single Big Ten mascot from worst to first

Mark Knight

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Jul 27, 2026

Oct 18, 2025; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell during the game against the Ohio State Buckeyes at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images

Former Badger Chris Orr says Luke Fickell should be judged by only one thing in 2026

Mark Knight

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Jul 27, 2026

Nov 8, 2025; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell looks on during the first quarter against the Washington Huskies at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images

CBS Sports makes encouraging prediction for Luke Fickell, Wisconsin football

Mark Knight

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Jul 26, 2026

Jul 23, 2025; Las Vegas, NV, USA; Wisconsin head coach Luke Fickell speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images

3 things Wisconsin fans need to hear from Luke Fickell at Big Ten Media Days

Mark Knight

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Jul 26, 2026

Wisconsin Badgers news: Carrington update, Tonje signing, Fickell ahead of Media Days

Mark Knight

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Jul 26, 2026

Oct 18, 2025; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell during warmups prior to the game against the Ohio State Buckeyes at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images

Luke Fickell's latest quote may reveal that he finally understands Wisconsin football

Mark Knight

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Jul 25, 2026

Wisconsin head football coach Luke Fickell is shown during spring football practice Thursday, April 3, 2025 in Madison, Wisconsin.

Luke Fickell has Wisconsin set up for a potential 5-star stunner in 2028 class

Mark Knight

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Jul 24, 2026

Wisconsin offensive lineman Rob Havenstein accepts the Big 10 West Division trophy from director of athletics Barry Alvarez after their game Saturday, November 29, 2014 at Camp Randall Stadium in Madison, Wis. Wisconsin beat Minnesota 34-24.

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The Wisconsin football coaches who dominated the rivalry trophies

Mark Knight

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Jul 24, 2026

Wisconsin head coach Luke Fickell is shown during spring football practice Tuesday, April 21, 2026 at Camp Randall Stadium in Madison, Wisconsin.

Luke Fickell is on the verge of landing another important 2028 Wisconsin recruit

Mark Knight

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Jul 23, 2026

Sep 13, 2025; Blacksburg, Virginia, USA; Old Dominion Monarchs quarterback Colton Joseph (1) runs the ball as Virginia Tech Hokies cornerback Isaiah Brown-Murray (9) pursues during the third quarter at Lane Stadium. Mandatory Credit: Brian Bishop-Imagn Images

Wisconsin QB Colton Joseph is already top-3 nationally in one eye-opening statistic

Mark Knight

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Jul 22, 2026

Wisconsin's Mark Zalewski carries the Paul Bunyan Axe around the field in 2006.

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Only one Big Ten football rivalry tops Wisconsin-Minnesota: Ranking the top-10

Mark Knight

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Jul 22, 2026

Oct 18, 2025; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell during the game against the Ohio State Buckeyes at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-Imagn Images

Wisconsin vs. Notre Dame ticket prices are rising fast as Week 1 approaches

Mark Knight

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Jul 21, 2026

Oct 9, 2010; Madison, WI, USA; Wisconsin Badgers players celebrate with the Paul Bunyan Axe following the game against the Minnesota Golden Gophers at Camp Randall Stadium. Wisconsin defeated Minnesota 41-23. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

The 7 largest blowouts in Wisconsin-Minnesota football rivalry history

Mark Knight

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Jul 21, 2026

Oct 14, 2023; Madison, Wisconsin, USA; Wisconsin Badgers head coach Luke Fickell reacts during the third quarter against the Iowa Hawkeyes at Camp Randall Stadium. Mandatory Credit: Mark Hoffman-USA TODAY Sports

Luke Fickell just landed an encouraging update in pursuit of a top-5 2028 CB

Mark Knight

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Jul 20, 2026

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