The Wisconsin Badgers are one of the hottest teams in the country and are looking to extend their six-game winning streak against USC on Sunday. Wisconsin is already competing with NFL playoff football for viewers, but it actually just got worse, as the USC vs. Wisconsin game will be streamed only on Peacock. That's not ideal for fans without the streaming service and may push more to just watch the NFL and check their phones for score updates with the Badgers.
This is the bad news for fans that want to see the red-hot Badgers: you will need a subscription to Peacock to watch. Here are the details anyway:
How do I watch Wisconsin vs. USC?
Who: USC Trojans
When: 3 p.m. CT on Sunday, January 23, 2026
Where: Kohl Center, Madison, Wisconsin
TV: N/A
Streaming: Peacock
Now, if you have Peacock, this could be an ideal situation as you can watch a little bit of whatever you want on your TV and stream the Badgers game on your phone or device. Or if you want to simply just watch the Badgers, Peacock has a TV app for smart TVs or streaming sticks/devices like Roku.
It's not ideal for the Badgers, who are in the midst of proving they not only deserve to be in the NCAA Tournament but to be a single-digit seed. With only a little more than a month to play, every game is going to matter for the tournament resume.
The good news for Wisconsin is that this is its second-to-last Peacock-only game of the season. There is only one more listed on the Wisconsin basketball website. The Illinois game on February 10th, which will also be frustrating because if the Badgers keep playing hot, that could be a ranked matchup. Oh well, for Sunday, find the Badgers on Peacock at 3 pm.