Wisconsin football has recently gained a new hater in Joel Klatt. He's been on a heater lately in his comments regarding Luke Fickell and the Badgers. In just the last two days, he's gone from, "I don't know if the Badgers can win three games." To the new post about how Wisconsin is one of his five teams that you should sell if it were a stock.
NEW: 2025 College Football Stock Report via @joelklatt📈📉https://t.co/zgw1PKI4Kk pic.twitter.com/cmGwcog6Hs
— On3 (@On3sports) July 22, 2025
Joel Klatt is very low on Wisconsin thinks they may not even win three games
Let's start with this: It's clear the Wisconsin Badgers are down. They didn't go bowling last year for the first time in over 20 years. They are now facing the toughest schedule in the entire Big Ten. However, Klatt's "I don’t know if they win three games [this year]" is an insane take. Here's his full quote from On3.com:
"Not that they were great last year, but I think it could be trending in the wrong direction: Wisconsin...They tried to change their identity, and Luke Fickell went in a different direction, both defensively and offensively, than what they had been through the entirety of their recent and successful history… I don’t know if they win three games [this year]. As much as I really like Luke Fickell and think he’s an excellent coach, and I could even make a strong argument that Wisconsin could be a better team this year, it’s not going to show up in the win-loss column."Joel Klatt
He doubled down today with a buying/selling of stocks, and Wisconsin is an easy sell. He basically has the same logic as above. Where he states that they are coming off a 5-7 season and, in his opinion, trending in the wrong direction. Then goes on to talk about how difficult their schedule is this year.
While Klatt is taking the easy narrative, he's missing the reality that there is much to be optimistic about for this season, even with the current schedule. The new offensive coordinator, quarterback. And some essential pieces from the portal. It does seem like Fickell has a plan for this season, and the better bet is that they shock a couple of teams on their schedule. Sure, they may only win six games, but they will take a giant down in the process.