Kelly Sheffield tells the story of UW Chancellor learning of Carter Booth's f-bomb

Wisconsin middle blocker Carter Booth went viral after the upset of No. 1 Texas in the NCAA Tournament. In a moment of passion, on live TV, she said, what is now an iconic line: "I refuse to f***** lose." ESPN censors couldn't catch it in time, and it went live for the nation to see. Wisconsin fans loved it; there are even t-shirts now made with the phrase. In a recent interview, Kelly Sheffield recounts how Wisconsin's chancellor reacted, and it's priceless.

Jon Arias, the voice of Wisconsin Badger basketball, sat down with head coach Kelly Sheffield yesterday, and he laughed about the whole thing. He said that he loved it. While they were in the locker room after the game, Athletic Director Chris McIntosh came in, and Carter Booth apologized for saying what she said.

McIntosh's reply, according to Sheffield, was that, "I just got a text from the chancellor, and the chancellor freaking loved it." See the clip below:

Wisconsin needs to continue that passion in a big match against No. 1 Kentucky

Related: Carter Booth with a new quote that will make Badger fans want to run through a wall

The story adds an extra layer when Booth's head coach, athletic director, and the head of the university laugh it off and say they love it. Why do they all love it? Not because of the word itself but because of the passion and resilience behind it. It's a phrase that showed the fight and determination of the Wisconsin Badgers.

This team wasn't supposed to be this far, and yet here they are. They had to beat No. 2 Stanford and then No. 1 Texas to get here. Now they need that same sort of "refuse to lose" mentality to beat another No. 1 team in Kentucky.

Though if the Badgers pull off another upset in the Final Four to go to the National Championship, the ESPN producers may want to be quicker with the censors after the game. Or not.